Independent Exhibit Design Consultancy
For the 2012 American Society of Anesthesiologists Convention in Washington, D.C., Mauk Design created an evanescent environment to reflect the light aspect of Masimo’s technology.
Instead of standard invasive blood sample testing, the noninvasive pulse oximeter uses LED light and algorithms to measure blood oxygen content, hemoglobin, and carbon monoxide levels. Mauk Design constructed a space of light using fins of a unique 3M Optical Film which distributes and magnifies light. The reflective yet see-through quality of the material gives it a physical presence, while defining an ethereal space.
To prevent the color touch screens from washing out, long white display cases were incorporated to focus attention on the products while simultaneously cutting ambient light.