Intel

Running Man Exhibit

Siggraph is all about speed and performance, and Intel needed a highly visible presence in this highly visual event. One of the team’s first tasks was to do away with ‘the neutral image Intel had presented in the past,’ Mauk says, ‘instead, speed became a marketing objective.’ 

The ten 20-foot high ‘polygon people,’ five male and five female, shown accelerating around the exhibit were based on studies by Eadweard Muybridge, who is known as the pioneer in using photography to study motion.